Mostly Matt

by Matt Jacobson

About

Welcome to Mostly Matt, where you will read about a variety of topics including interactive marketing, social media, sports, technology and harmless addictions. It will be legendary.

About a year ago, I did some comparison shopping between DISH Network and DIRECTV’s satellite TV offerings before I ended up choosing DISH. Ever since then, I’ve been receiving direct mail pieces from DIRECTV at least once every two weeks promoting their services and trying to convince me to sign up with them. They send [...]

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Selling more cars with social media

Wednesday, April 22nd, 2009

You have to hand it to Ford for being so creative. Their new social media campaign gives Ford Fiestas to 100 young people for six months and asks them to document their journeys by blogging and posting to social networking sites. Pretty cool idea, but the basic question that experts like Mashable are [...]

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Down with Social Media Spam

Sunday, March 8th, 2009

One of the things I love about Twitter is the ability to unfollow someone with the click of a button. If I don’t like what you’re saying or you’re spamming me, I don’t have to listen. This allows me to streamline my feed into only relevant updates and links. Look at the [...]

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