Mostly Matt

by Matt Jacobson

About

Welcome to Mostly Matt, where you will read about a variety of topics including interactive marketing, social media, sports, technology and harmless addictions. It will be legendary.

Archive for the 'Social Media' Category

Cleaning Up and Enhancing Facebook

Tuesday, March 16th, 2010

Facebook has pushed out a number of new designs and layouts over the years in an effort to evolve with its growing user base. I was never one to complain about the changes or join some “Go Back to the Old Facebook!” petition. However, there are a few things about Facebook that annoy me, including: [...]

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How I Use Foursquare

Monday, March 8th, 2010

If you hang out with the cool kids, or are hiding in the bushes nearby listening to their conversations, you have likely heard of or are using Foursquare, the addictive location-based social networking game. For those that aren’t familiar with the new technology, the basic premise is that people take their fancy smartphones and “check [...]

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About a year ago, I did some comparison shopping between DISH Network and DIRECTV‘s satellite TV offerings before I ended up choosing DISH. Ever since then, I’ve been receiving direct mail pieces from DIRECTV at least once every two weeks promoting their services and trying to convince me to sign up with them. They send [...]

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If you’re like the vast majority of Twitter users and only using the default twitter.com to manage your tweets, you’re missing out on some excellent web apps that will help you organize Twitter better and be more productive. Time for you to take it to the next level. Twitter web apps have come a long [...]

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What if Facebook was around 20 years ago?

Monday, September 21st, 2009

Although they’ve only been around for about five years, social networking sites like Facebook or LinkedIn have become life changers. People that you, in the past, might’ve lost contact with forever are suddenly in your news feed everyday talking about their kids and careers, posting pictures and sending you quizzes. Ask yourself how your life [...]

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Tuning Facebook Privacy Settings

Wednesday, May 13th, 2009

A coworker of mine recently expressed concern over privacy on Facebook. I found it surprising that she lets her kids use Twitter, which has virtually no privacy, but not Facebook. After thinking about it some more, I can now understand why. It’s all about expectations when you start using a new social network. On Twitter, [...]

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Selling more cars with social media

Wednesday, April 22nd, 2009

You have to hand it to Ford for being so creative. Their new social media campaign gives Ford Fiestas to 100 young people for six months and asks them to document their journeys by blogging and posting to social networking sites. Pretty cool idea, but the basic question that experts like Mashable are asking is [...]

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Last week I discovered Yammer, a Twitter-like tool used to communicate within private company networks. The concept is simple: sign up with a company email address, follow your co-workers, “tweet” about what you’re working on and start a group to add more segmentation to the full company network.

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Optimizing Your LinkedIn Profile

Monday, April 6th, 2009

As Mike Volpe demonstrates in a recent post, it’s very easy to edit the links on your LinkedIn profile to make them more visible to search engines and improve your personal branding. The custom profile URL is a basic one that lots of people miss out on, while the custom anchor text on the three [...]

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For me, Seth Godin’s blog would be the blog I would read if I had to make the unfortunate decision of choosing just one. Seth’s Blog is the blog I look forward to the most daily. It never goes unread because the posts are concise, yet tell great stories and are full of practical marketing [...]

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