As Mike Volpe demonstrates in a recent post, it’s very easy to edit the links on your LinkedIn profile to make them more visible to search engines and improve your personal branding. The custom profile URL is a basic one that lots of people miss out on, while the custom anchor text on the three external links is something that even I didn’t know about until a couple weeks ago.
If you need tips, check out my LinkedIn profile. Notice how my links contain important keywords instead of just “My Blog” or “My Website”.
