For me, Seth Godin’s blog would be the blog I would read if I had to make the unfortunate decision of choosing just one. Seth’s Blog is the blog I look forward to the most daily. It never goes unread because the posts are concise, yet tell great stories and are full of practical marketing advice that I can use immediately.
One of my favorite recent Seth’s Blog posts talks about permission-based email marketing, basically the not-so-crazy idea that you shouldn’t be spamming people and instead get them to opt-in to receive your emails. We used the post to successfully convince others in my company that an opt-in strategy was the right thing to do.
What blog can’t you live without? What’s your favorite post from that blog? Post a comment – I would love to hear about it.
